AWARENESS OF WHAT?

There’s a lot of talk about breast cancer awareness – slogans, t-shirts, ribbons, half-time shows. The awareness mantra creates fanfare, sells products, and generates interest.

WHAT ABOUT THE UNINTENDED CONSEQUENCES?

pinkwashing, profiteering, fear mongering, trivialization, misinformation, lack of progress, conflicts of interest, commercialization, branding disease

TO MAKE PROGRESS IN BREAST CANCER, WE NEED TO MOVE BEYOND AWARENESS.

WE NEED TRUTH. EVIDENCE. ACTION.


POPULAR RESOURCES


BOOKS

The BCC Bookshelf contains books and essays that see breast cancer both as an individual experience and as a complex production of social factors. Click the book cover to read a BCC review.

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FEATURED ARTICLES

I’m Not The Perfect Cancer Survivor. But I’ve Learned To Live With That

by Adam Bessie, Marc Parenteau, and Gayle Sulik, Narratively, Feb. 16, 2017.

Years after successfully surviving a malignant brain tumor, I still feel guilty for not being the hyper-athletic, diet-conscious superhero we’re told every survivor should be. Read More


HOT TOPICS

An alphabetical listing of subjects, hotly contested or flying beneath the radar, that impact how society deals with breast cancer. Learn more about the mammography screening controversy, metastatic breast cancer, the downside of sexy breast cancer campaigns and the breast cancer brand…

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RESEARCH BRIEFS

Highlight findings, implications, and methodological approaches to critical studies on breast cancer trends, interventions, and experiences.

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BY YOUR SIDE: BEING A CAREGIVER (2015)

MuddyBoots“Breast cancer is like an earthquake: it starts in an epicenter, in which the damages are high. Then, inevitably and rapidly, seismic waves hit nearby. Cancer not only upsets the lives of those receiving the diagnosis, but also that of parents, daughters and sons, partners, relatives and friends, who become caregivers. This special issue of the Breast Cancer Consortium Quarterly is about them.”

— Grazia de Michele and Cinzia Greco, Special Issue Editors

— Gayle Sulik, Senior Editor

Read More or Download (PDF) »


DEMYSTIFYING BREAST CANCER (2014)

RedwoodsAn international collection of original and compelling essays that bust myths, resist stereotypes, and unveil how social dynamics impact the experience of breast cancer. The stories reflect the lived experiences of women diagnosed with breast cancer in different parts of the world, from the United States to Belgium, Israel, Italy, Spain, the United Kingdom, belonging to different social classes and ethnic backgrounds, and with different sexual orientations.

— Grazia de Michele and Cinzia Greco, Special Issue Editors

— Gayle Sulik, Senior Editor

Read More or Download (PDF) »


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