BCC Hot Topic: Pinkwashing

Pinkwashing: supporting the breast cancer cause or promoting a pink ribbon product while producing, manufacturing, and/or selling products linked to the disease. In recent years the definition has expanded to include any company or organization that exploits breast cancer for profit or public relations motivations.

See also: Breast Cancer Brand, Cause Marketing, Environment

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A Growing Disenchantment With October ‘Pinkification’

“A Growing Disenchantment With October ‘Pinkification,’” by Gina Kolata, The New York Times, Oct. 30, 2015.

The White House went pink this month, awash for a night in rose-colored light. Delta Air Lines painted a huge pink ribbon on one of its planes, dressed flight attendants in pink and has been selling pink lemonade to . . . → Read More: A Growing Disenchantment With October ‘Pinkification’

The Unbearable Weight of the Pink Ribbon

LA Times, Laurie Becklund covered the war in El Salvador, writing stories that would change Americans’ perception of the war. (Elizabeth Rose Becklund Weinstein)

Former writer for the L.A. Times Laurie Becklund, age 66, died on February 8th from metastatic breast cancer. Metastasis refers to the spread of cancer to different parts of . . . → Read More: The Unbearable Weight of the Pink Ribbon

Pink Fracking Drill Bits on The Daily Show

Breast Cancer Action Featured on The Daily Show, Explaining Pinkwashing and those Pink Fracking Drill Bits

The Daily Show Get More: Daily Show Full Episodes,Indecision Political Humor,The Daily Show on Facebook

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Stink Pink

“Stink Pink” By Phil Brown, Huffington Post.

What does it mean “to pink?” It means corporations get to look charitable, while getting cheap advertising. It means that people buy into a commodification of the suffering of women who have had breast cancer and their families, and the fears of so many others that they may . . . → Read More: Stink Pink

Tinged Pink: When The Cancer Narrative Can't Compass Your Loss

“Tinged Pink: When The Cancer Narrative Can’t Compass Your Loss.” By Erika Anderson, Gawker.

The American insistence on hope has become a burden. It’s the smile stamped on tragedy. Not only must you brace for the inevitable, but you must do so with glee. Consider the man who marathons even though he’s dying of brain . . . → Read More: Tinged Pink: When The Cancer Narrative Can’t Compass Your Loss

Pinkwashing: Fracking Company Teams Up With Susan G. Komen to ‘End Breast Cancer Forever’

“Pinkwashing: Fracking Company Teams Up With Susan G. Komen to ‘End Breast Cancer Forever.’” By Sandra Steingraber, Ecowatch.

Susan G. Komen, the largest breast cancer organization in America with more than 100,000 volunteers and partnerships in more than 50 countries, has teamed up with Baker Hughes, one of the world’s largest oilfield service companies with . . . → Read More: Pinkwashing: Fracking Company Teams Up With Susan G. Komen to ‘End Breast Cancer Forever’

We Need More Than Pink Cleats

“We Need More Than Pink Cleats” By Kiana Cox, The Feminist Wire.

How does the NFL through its Pink campaign claim to care about the lives of women, but does not see fit to address the danger that its own players pose to women?

Every October the NFL, in partnership with the American Cancer Society, . . . → Read More: We Need More Than Pink Cleats

Perilous equations? Empowerment and the pedagogy of fear in breast cancer awareness campaigns

Published in the Women’s Studies International Forum, 2014.

Abstract: Breast cancer awareness campaigns are the major strategy used by public institutions and private organizations to empower women about breast cancer. Yet, drawing on my own research and observations as an academic and activist over the past 9 years in Spain, I argue that these mainstream . . . → Read More: Perilous equations? Empowerment and the pedagogy of fear in breast cancer awareness campaigns

The Teal Before the Pink: Ovarian Cancer Awareness Month

Note: A version of this essay was published on Pink Ribbon Blues and republished on the Oxford University Press Blog on September 30, 2011. This updated essay was recently published on Psychology Today.

Pinking the White House for Breast Cancer Awareness

“Before September is even over, stores are filled with pink merchandise. . . . → Read More: The Teal Before the Pink: Ovarian Cancer Awareness Month

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