“We Need More Than Pink Cleats” By Kiana Cox, The Feminist Wire.

How does the NFL through its Pink campaign claim to care about the lives of women, but does not see fit to address the danger that its own players pose to women?

Every October the NFL, in partnership with the American Cancer Society, adorns itself in pink to raise awareness about and funds for breast cancer. Via their NFL Pink website, the league encourages women to make a “crucial catch” and to know that “annual screening saves lives.” Amidst these messages are videos and stories of women who are currently enmeshed in the fight against the disease. The implicit message is that the NFL recognizes its woman fan-base and appears to be dedicated to a cause that might impact a significant number of their lives. Despite recent criticism that the NFL profits from their Pink campaign, the visual spectacle resulting from the NFL’s use of pink cleats, towels, and goal posts is impressive. And yet these efforts do nothing to assuage my increasing disgust with the league and the androcentricity that governs U.S. professional sports in general. More »


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