A.G. Schneiderman Issues Best Practices For Breast Cancer “Pink Ribbon” Campaigns

“A.G. Schneiderman Issues Best Practices For Breast Cancer “Pink Ribbon” Campaigns.” Press Release, New York State Office of the Attorney General

NEW YORK – In National Breast Cancer Awareness Month, Attorney General Eric T. Schneiderman today issued best practices to promote transparency in charitable “cause marketing” campaigns, a growing billion-dollar-a-year industry in which companies advertise . . . → Read More: A.G. Schneiderman Issues Best Practices For Breast Cancer “Pink Ribbon” Campaigns

The Ins and Outs of Cause-Related Marketing

“Ins and Outs of Cause-Related Marketing.” By Charity Navigator

Charity Navigator interviews Sheila Brown, Director of Development and Special Projects of Breast Cancer Fund, Robbie Finke Franklin, Director of Marketing for the Breast Cancer Research Foundation, and Jean A. Sachs, CEO of Living Beyond Breast Cancer about how corporations and breast cancer charities partner to . . . → Read More: “Ins and Outs of Cause-Related Marketing”