Assessing the 'Pink Ribbon' Campaign

Assessing the ‘Pink Ribbon’ Campaign (audio, 51:58 min.)

In recent years, cancer specialists have warned that aggressive early screening for people at low risk for breast cancer may do more harm than good because it can lead to unnecessary treatment. Yet expensive awareness campaigns — featuring those ubiquitous pink ribbons — continue to . . . → Read More: Assessing the ‘Pink Ribbon’ Campaign