“A.G. Schneiderman Issues Best Practices For Breast Cancer “Pink Ribbon” Campaigns.” Press Release, New York State Office of the Attorney General

NEW YORK – In National Breast Cancer Awareness Month, Attorney General Eric T. Schneiderman today issued best practices to promote transparency in charitable “cause marketing” campaigns, a growing billion-dollar-a-year industry in which companies advertise that the sale or use of a product will result in a charitable contribution. The best practices follow a year-long review of “pink ribbon” and similar campaigns of nearly 150 companies. While these campaigns have resulted in substantial donations, the Attorney General’s review found that consumers often do not have sufficient information to understand how their purchases will benefit charity. The nation’s two largest breast cancer charities, Susan G. Komen For The Cure and Breast Cancer Research Foundation, are showing their commitment to transparency by adopting the best practices.

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