Assessing the 'Pink Ribbon' Campaign

Assessing the ‘Pink Ribbon’ Campaign (audio, 51:58 min.)

In recent years, cancer specialists have warned that aggressive early screening for people at low risk for breast cancer may do more harm than good because it can lead to unnecessary treatment. Yet expensive awareness campaigns — featuring those ubiquitous pink ribbons — continue to encourage early screening and mammograms. Forum discusses breast cancer awareness and research, and the role of the high profile “pink ribbon” campaign.

Host: Dave Iverson


  • Peggy Orenstein, contributing writer for New York Times Magazine and author of “Cinderella Ate My Daughter: Dispatches from the Front Lines of the New Girlie-Girl Culture”
  • Chandini Portteus, Vice President of Research, Evaluation and Scientific Programs at the Susan G. Komen Foundation
  • Dr. Laura Esserman, professor of surgery and radiology and director of the Carol Franc Buck Breast Care Center at UCSF

More info:

For Breast Cancer Consortium’s archive of video/audio resources, click here.

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