LBBC's Hear My Voice Awards - Metastatic Breast Cancer Awareness Day

Press Release: Sheila McGlown and Beth Caldwell to receive first ever Hear My Voice Awards for their work to change the conversation about Metastatic Breast Cancer

(PHILADELPHIA, PA) — Living Beyond Breast Cancer (LBBC), the national information and support organization, will recognize two women for their work to educate the public about metastatic breast cancer . . . → Read More: LBBC’s Hear My Voice Awards – Metastatic Breast Cancer Awareness Day

Breast cancer awareness also includes who’s paying for campaigns

“Breast cancer awareness also includes who’s paying for campaigns” by Sharon Batt, Toronto Star.

Drug access campaigns have wide emotional appeal but they also reflect a genuine desire by patients with life-threatening diagnoses for a magic bullet. Fewer than 1-in-10 new drugs, however, provide therapeutic advantage over existing drugs.

A new campaign that caught my . . . → Read More: Breast cancer awareness also includes who’s paying for campaigns

#BreastCancerRealityCheck

On Saturday, October 7th, there was an hour-long twitterstorm – #BreastCancerRealityCheck – dedicated to the following:

Move beyond superficial “raising awareness” to focus on more education and research that will SAVE LIVES Dispel the myths about prevention and early detection Reveal the candid realities of people (women and men) living with ALL stages of . . . → Read More: #BreastCancerRealityCheck

Right Care Action Week: October 15-21

The Lown Institute’s Right Care Alliance (RCA) is revving up across the country for Right Care Action Week (October 15-21). For the third consecutive year, healthcare practitioners and ‘consumers’ alike will ask people ‘What worries you most about healthcare?’ — with this year’s focus being on what drives up health care costs.

Some cost pushers . . . → Read More: Right Care Action Week: October 15-21

BCC Hot Topic: Awareness

Awareness: consciousness, conscious knowledge, or mindfulness.

There’s a lot of talk about breast cancer awareness. Campaigns to raise awareness; products to fund it; advertisements to disseminate it. But while mainstream awareness campaigns stimulate vague interest in breast cancer as a social cause, they do little to promote conscious knowledge or mindfulness when it comes to . . . → Read More: BCC Hot Topic: Awareness

Book Review: Hiding Politics in Plain Sight

“In a commercial social movement, activists work cooperatively with industry rather than contentiously against it; they employ market mechanisms like cause marketing and corporate-sponsored runs rather than defiant protests or marches. Necessarily conservative… it is a continuation of rather than a sharp break from the past.” — Hiding Politics in Plain Sight: Cause Marketing, Corporate . . . → Read More: Book Review: Hiding Politics in Plain Sight

From Pink to Prevention

Each decade, breast cancer incidence rises and the environments of our homes, workplaces, and ecosystems become more polluted beyond anyone’s personal control.

Is this just a coincidence? No. Yet, there is little mainstream attention to this fact. The feel-good breast cancer awareness narrative highlights product placements, optimistic survivor stories, pinked entertainment, and a watered . . . → Read More: From Pink to Prevention

Advocacy group anecdotes present one-sided picture of genetic testing for breast cancer

“Advocacy group anecdotes present one-sided picture of genetic testing for breast cancer,” Mary Chris Jaklevic, Health News Review.

Genetic testing for breast and ovarian cancer risk is cheaper and easier than ever. But just because a test is available doesn’t mean everyone should get it. That message didn’t come through in a recent series of . . . → Read More: Advocacy group anecdotes present one-sided picture of genetic testing for breast cancer

What Worries You Most About Health Care?

The Lown Institute is a nonprofit, action-driven think tank founded by cardiologist and Nobel Peace Prize recipient, Bernard Lown, MD. Dedicated to transforming the culture of medicine and building a healthcare system that is affordable, effective, personal and just, the Institute created the RightCare Alliance to bring health professionals, religious and community groups, and the . . . → Read More: What Worries You Most About Health Care?

Radical Objects: ‘Cancer Sucks’

Radical Objects: ‘Cancer Sucks’ by Grazia de Michele, History Workshop Online, July 11, 2016.

Photo Credit: Ken Fisher

In September 1995, Lucy Sherak was diagnosed with breast cancer at the age of 43. A mother of two, she was an occupational psychologist living in Marin County, California. She had previously worked as a . . . → Read More: Radical Objects: ‘Cancer Sucks’

Articles & Posts