BCC Hot Topic: Pinkwashing

Pinkwashing: supporting the breast cancer cause or promoting a pink ribbon product while producing, manufacturing, and/or selling products linked to the disease. In recent years the definition has expanded to include any company or organization that exploits breast cancer for profit or public relations motivations.

See also: Breast Cancer Brand, Cause Marketing, Environment

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A Brief History of Breast Cancer Awareness Month

National Breast Cancer Awareness Month (NBCAM): The month of October, designated to be an observed commemorative month to raise awareness of breast cancer. Established in 1985 as a partnership between the American Cancer Society and the pharmaceutical division of Imperial Chemical Industries (now part of AstraZeneca, a leading manufacturer of oncology drugs).

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Five Pitfalls of Cause Marketing Programs

There are five potential pitfalls to cause marketing campaigns as a way to encourage consumption-based philanthropy. 1. Cause Marketing Benefits the Company First

Cause marketing programs are housed in a company’s marketing division. The objectives are to increase sales, build public relations, and promote employee team-building. Businesses enter into cause marketing partnerships only when these . . . → Read More: Five Pitfalls of Cause Marketing Programs

Book Review: Hiding Politics in Plain Sight

“In a commercial social movement, activists work cooperatively with industry rather than contentiously against it; they employ market mechanisms like cause marketing and corporate-sponsored runs rather than defiant protests or marches. Necessarily conservative… it is a continuation of rather than a sharp break from the past.” — Hiding Politics in Plain Sight: Cause Marketing, Corporate . . . → Read More: Book Review: Hiding Politics in Plain Sight

The Paradox of Women’s Sexuality in Breast Feeding Advocacy and Breast Cancer Campaigns

By Jennifer Rothchild

Jennifer Rothchild, PhD is in the sociology and gender, women, & sexuality studies departments at the University of Minnesota, Morris. She is the author of Gender Trouble Makers: Education and Empowerment in Nepal and is currently doing research on the politics of breastfeeding. Her essay was originally published on Sociological Images . . . → Read More: The Paradox of Women’s Sexuality in Breast Feeding Advocacy and Breast Cancer Campaigns

The Invisible Scars: Feminist Perspectives on Breast Cancer

Cicatrius (in)visibles (The Invisible Scars), a new book edited by Ana Porroche-Escudero, Gerard Coll-Planas, and Caterina Riba published in March (2016) by Capsa de Pandora.

The book, translated into in Catalan, demystifies the dominant discourses of pink ribbon culture, analyzes androcentric, political, and economic biases in breast cancer biomedicine, and explores embodied resistance . . . → Read More: The Invisible Scars: Feminist Perspectives on Breast Cancer

Breast Cancer and Middle School

By Rachel Cheetham Moro (1970-2012)

Rachel Cheetham Moro was on the ground floor of the Breast Cancer Consortium (BCC). She died on February 6, 2012 of metastatic breast cancer at age 41, just 8 months before BCC’s launch. Rachel became a full-time blogger following a career spanning fifteen years in public accounting and tax . . . → Read More: Breast Cancer and Middle School

International Feminist Critiques of Breast Cancer Culture

BCC partners Grazia de Michele and Ana Porroche Escudero participated in an influential public event on breast cancer this past October held at Marienea, Basauri’s Women’s Association in Bilbao, Spain. The event was sponsored by the Women’s Institute of the Basque Country (Emakunde-Emakumearen Euskal Erakundea), the premier group responsible for promoting, advising, and assessing gender . . . → Read More: International Feminist Critiques of Breast Cancer Culture

A Growing Disenchantment With October ‘Pinkification’

“A Growing Disenchantment With October ‘Pinkification,’” by Gina Kolata, The New York Times, Oct. 30, 2015.

The White House went pink this month, awash for a night in rose-colored light. Delta Air Lines painted a huge pink ribbon on one of its planes, dressed flight attendants in pink and has been selling pink lemonade to . . . → Read More: A Growing Disenchantment With October ‘Pinkification’

Backlash Against “Pinkwashing” of Breast Cancer Awareness Campaigns

Journalist Meg Carter interviewed Breast Cancer Consortium founder Gayle Sulik for this October 12, 2015 article in the BMJ on how big business is keen to jump on the breast cancer awareness bandwagon, and whether its messages around screening do more harm than good.

Here is an excerpt.

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