BCC Hot Topic: Pinkwashing

Pinkwashing: supporting the breast cancer cause or promoting a pink ribbon product while producing, manufacturing, and/or selling products linked to the disease. In recent years the definition has expanded to include any company or organization that exploits breast cancer for profit or public relations motivations.

See also: Breast Cancer Brand, Cause Marketing, Environment

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A Brief History of Breast Cancer Awareness Month

National Breast Cancer Awareness Month (NBCAM): The month of October, designated to be an observed commemorative month to raise awareness of breast cancer. Established in 1985 as a partnership between the American Cancer Society and the pharmaceutical division of Imperial Chemical Industries (now part of AstraZeneca, a leading manufacturer of oncology drugs).

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Backlash Against “Pinkwashing” of Breast Cancer Awareness Campaigns

Journalist Meg Carter interviewed Breast Cancer Consortium founder Gayle Sulik for this October 12, 2015 article in the BMJ on how big business is keen to jump on the breast cancer awareness bandwagon, and whether its messages around screening do more harm than good.

Here is an excerpt.

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Stink Pink

“Stink Pink” By Phil Brown, Huffington Post.

What does it mean “to pink?” It means corporations get to look charitable, while getting cheap advertising. It means that people buy into a commodification of the suffering of women who have had breast cancer and their families, and the fears of so many others that they may . . . → Read More: Stink Pink

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