Pink Sizzle

“Pink Sizzle.” By Lauren, After Five Years blog.

As Pinktober unfurls, I find myself experiencing the yearly cognitive dissonance that surrounds my decision to opt out of a bag of pink ribbon pita chips at my local Kroger. Imagine that: me, a breast cancer survivor, choosing NOT to buy a product festooned with a pink ribbon, and me, a breast cancer survivor, feeling quite cranky in general about this whole dang pinkwashed month.

The economics of pinkwashing are clear. Simply put, if all the money we had collectively raised purchasing our festive pink ribbon lighters (to light one up at chemo) and pink ribbon can openers (to open our BPA lined cans of pink ribbon soup) had been funneled toward research for an actual cure, there would be no more “For The Cure.” You know why? Because we would have The Cure. So why does this go-nowhere “awareness” nonsense continue? Because like I said, there would be no more “For the Cure.” I get it. Big Pink creates job security by promoting awareness, not research.

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