Spotlight: Think Before You Pink

Think Before You Pink®, launched in 2002, is a project of Breast Cancer Action in response to growing concerns about pink ribbon commercialization and the glut of pink ribbon products on the market.

What we love about Think Before You Pink is that it begins to hold people accountable for their role in the breast cancer epidemic. Breast Cancer Action was the first organization to discuss openly that despite the warm belief in pink ribbon campaigns as overwhelmingly good, we have no idea how much companies raise (and profit) from pink promotions, how the funds raised are spent and, if the funds actually go to a breast cancer organization, whether they do anything worthwhile for the diagnosed or those at risk for breast cancer.

In calling for transparency and accountability in breast cancer fundraising, the Think Before You Pink campaign opens the door for thinking critically about potential conflicts of interest between industry and advocacy, and it urges consumers themselves to ask important questions like:

  1. Does any money from this purchase support breast cancer programs? How much?
  2. What organization will get the money? What will they do with the funds, and how do these programs turn the tide of the breast cancer epidemic?
  3. Is there a “cap” on the amount the company will donate? Has this maximum donation already been met? Can you tell?
  4. Does this purchase put you or someone you love at risk for exposure to toxins linked to breast cancer? What is the company doing to ensure that its products are not contributing to the breast cancer epidemic?

Download Breast Cancer Action’s PDF of critical questions to share and keep with you when you shop.

Poison Isnt Pretty square for web SMALLThis year, Breast Cancer Action looked into the cosmetics used in a program for cancer patients called Look Good, Feel Better®.

Look Good, Feel Better is run by the Personal Care Products Council, the largest national trade group for the cosmetics industry, and the American Cancer Society, the nation’s largest cancer charity. They hold free workshops that give beauty tips and complimentary makeup kits to women in cancer treatment—support that some women understandably value while facing a cancer diagnosis.

The downside? Breast Cancer Action learned that many of the products offered to women in Look Good, Feel Better kits contain chemicals linked to increased cancer risk, including parabens, Teflon, and formaldehyde releasers.

To take action to stop pinkwashing, join Breast Cancer Action in demanding that the Personal Care Products Council and the American Cancer Society block corporations from participating in Look Good, Feel Better if their products contain chemicals linked to increasing cancer risk or interfering with breast cancer treatment.

For more on Breast Cancer Action’s Think Before You Pink campaign, watch this retrospective:


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