“Stand Up To Cancer – Beyond the Numbers.” By Eric T. Rosenthal, Oncology Times

After four-and-a-half years, Stand Up To Cancer (SU2C) continues to raise public awareness about cancer as well as private non-governmental funds to fuel innovative research initiatives. Following the organization’s third one-hour, commercial-free, primetime, multi-network telecast on Sept. 7, the organizers said it had received pledges of approximately $81 million, up $1 million from the 2010 program, and about $19 million shy of the debut telecast in 2008. The $81 million is based on pledges, not final donations, and according to Lisa Paulsen, President of the Entertainment Industry Foundation (EIF), the nonprofit charitable arm of the television and film industry that oversees SU2C, there has historically been a general division of 80 percent raised from major donors and 20 percent from viewers, with some larger pledges paid out over multiple years. Stand Up’s scientific partner is the American Association for Cancer Research.

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SOURCE: Oncology Times: 25 October 2012 – Volume 34 – Issue 20 – p 10–12
doi: 10.1097/01.COT.0000422171.44532.f4
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