Our Feel-Good War on Breast Cancer

“Our Feel-Good War on Breast Cancer.” By Peggy Orenstein, The New York Times Magazine.

I used to believe that a mammogram saved my life. I even wrote that in the pages of this magazine. It was 1996, and I had just turned 35 when my doctor sent me for an initial screening — a . . . → Read More: Our Feel-Good War on Breast Cancer

How to Move Your Nonprofit Brand Forward Without Alienating Your Base

“How to Move Your Nonprofit Brand Forward Without Alienating Your Base.” By Matthew Zachary, Huffington Post

A key component of healthy growth for any nonprofit is also developing strategic partnerships with major corporations, while at the same time staying grounded with core audiences who value grassroots efforts. As nonprofits, we seek a diversified and balanced . . . → Read More: How to Move Your Nonprofit Brand Forward Without Alienating Your Base

Consumers Question Intent and Impact of Breast Cancer Cause Marketing

“Consumers Question Intent and Impact of Breast Cancer Cause Marketing” Press Release, Cone Communications

The 2012 Cone Communications Breast Cancer Trend Tracker presents the findings of an online Toluna QuickSurvey conducted October 4, 2012 among a sample of 1,000 American adults 18 years of age and older belonging to the Toluna.com community. Though the sample . . . → Read More: Consumers Question Intent and Impact of Breast Cancer Cause Marketing

A.G. Schneiderman Issues Best Practices For Breast Cancer “Pink Ribbon” Campaigns

“A.G. Schneiderman Issues Best Practices For Breast Cancer “Pink Ribbon” Campaigns.” Press Release, New York State Office of the Attorney General

NEW YORK – In National Breast Cancer Awareness Month, Attorney General Eric T. Schneiderman today issued best practices to promote transparency in charitable “cause marketing” campaigns, a growing billion-dollar-a-year industry in which companies advertise . . . → Read More: A.G. Schneiderman Issues Best Practices For Breast Cancer “Pink Ribbon” Campaigns

A yellow flag for the NFL

“A yellow flag for the NFL.” By Maura Kelly, New York Daily News

The NFL has turned pink again this October, for the fourth year in a row. In nominal support of National Breast Cancer Awareness Month, players, coaches and referees have been wearing pink apparel; giant pink-ribbon stencils adorn the fields and special pink-ribbon . . . → Read More: A yellow flag for the NFL