The Ins and Outs of Cause-Related Marketing

“Ins and Outs of Cause-Related Marketing.” By Charity Navigator

Charity Navigator interviews Sheila Brown, Director of Development and Special Projects of Breast Cancer Fund, Robbie Finke Franklin, Director of Marketing for the Breast Cancer Research Foundation, and Jean A. Sachs, CEO of Living Beyond Breast Cancer about how corporations and breast cancer charities partner to . . . → Read More: “Ins and Outs of Cause-Related Marketing”