BCC Hot Topic: Awareness

Awareness: consciousness, conscious knowledge, or mindfulness.

There’s a lot of talk about breast cancer awareness. Campaigns to raise awareness; products to fund it; advertisements to disseminate it. But while mainstream awareness campaigns stimulate vague interest in breast cancer as a social cause, they do little to promote conscious knowledge or mindfulness when it comes to . . . → Read More: BCC Hot Topic: Awareness

Our Feel-Good War on Breast Cancer

“Our Feel-Good War on Breast Cancer.” By Peggy Orenstein, The New York Times Magazine.

I used to believe that a mammogram saved my life. I even wrote that in the pages of this magazine. It was 1996, and I had just turned 35 when my doctor sent me for an initial screening — a . . . → Read More: Our Feel-Good War on Breast Cancer