How to Move Your Nonprofit Brand Forward Without Alienating Your Base

“How to Move Your Nonprofit Brand Forward Without Alienating Your Base.” By Matthew Zachary, Huffington Post

A key component of healthy growth for any nonprofit is also developing strategic partnerships with major corporations, while at the same time staying grounded with core audiences who value grassroots efforts. As nonprofits, we seek a diversified and balanced . . . → Read More: How to Move Your Nonprofit Brand Forward Without Alienating Your Base

The Ins and Outs of Cause-Related Marketing

“Ins and Outs of Cause-Related Marketing.” By Charity Navigator

Charity Navigator interviews Sheila Brown, Director of Development and Special Projects of Breast Cancer Fund, Robbie Finke Franklin, Director of Marketing for the Breast Cancer Research Foundation, and Jean A. Sachs, CEO of Living Beyond Breast Cancer about how corporations and breast cancer charities partner to . . . → Read More: “Ins and Outs of Cause-Related Marketing”