'Tis the Season for Dallas Restaurant Breast Cancer Fundraisers with Stupid, Sexist Names

“‘Tis the Season for Dallas Restaurant Breast Cancer Fundraisers with Stupid, Sexist Names” By Amy McCarthy, Dallas Observer.

Aside from the fact that no one over the age of 13 should be saying the word “boobies,” there is something troubling in sexualizing a highly dangerous disease, which is what you do when you turn “breast cancer” into “boobies.”

In the coming weeks, you will start to see everything from the sleeve on your coffee cup to the jerseys your wife-beating running backs wear in the National Football League turn a Pepto-Bismol shade of pink. October is National Breast Cancer Awareness Month. You’ll also start to see restaurant promotions that benefit breast cancer charities. These promotions typically offer to donate a portion of your cash to a breast cancer charity of their choice, which in theory is an excellent idea. Breast cancer is a terrible disease that kills millions of women each year. But restaurants don’t always choose the best way to promote their support of cancer-fighting charities.

Norma’s Cafe will host “Biscuits For Boobies,” a fundraiser that benefits teams running the Susan G. Komen Race For The Cure, as they’ve been doing since at least 2010. Beauty Bar on Henderson hosted “Martinis, Manicures, and Mammaries.” Deep Ellum Brewing Company offers “Cans For Cans.” Not much different from the “Save Second Base” campaigns, “save the ta-tas” and “help the hooters.”

Breast cancer kills people, not just boobs.

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