“Why the Komen/Planned Parenthood Breakup—While It Lasted—Was Good for Feminism.” By Amy Schiller, The Nation

It might not look like it at first, but Komen’s actions and the ensuing backlash are a huge boon for the feminist movement. The past decades have seen the rise of a nominally apolitical marketing campaign masquerading as feminism, with Komen merely the most visible symbol. Komen aligns perfectly with what Linda Hirshman labeled “choice feminism”—a moral-relativist approach to feminism that tries to scrub the movement of politics and value judgments in favor of uncritical affirmation of all women’s choices. In her statement of apology, Komen CEO Nancy Brinker said, “We do not want our mission marred or affected by politics—anyone’s politics.” That’s exactly the fallacy—that somehow women’s health can be narrowed to an apolitical and innocuous agenda.

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