Beating breast cancer without the pink ribbon

“Beating breast cancer without the pink ribbon.” By Erik Nikolaides, The Daily Texas on Oct. 21, 2013.

When my mother was diagnosed with breast cancer six years ago, I knew that I would never be the same — cancer has a way of changing your perspective like that.

But I never would have guessed how differently I would come to view the color pink. Over the last several years, my mother and the network of breast-cancer activists with whom she became involved after her illness have taught me to be critical of cancer awareness efforts. Just because an organization’s heart is in the right place, that doesn’t mean that we shouldn’t take a closer look — and October, National Breast Cancer Awareness month, is a good time to do so.

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Photo Credit: JohnMassingill

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