From Pink to Prevention

prima-prevention-225x300Each decade, breast cancer incidence rises and the environments of our homes, workplaces, and ecosystems become more polluted beyond anyone’s personal control.

Is this just a coincidence? No. Yet, there is little mainstream attention to this fact. The feel-good breast cancer awareness narrative highlights product placements, optimistic survivor stories, pinked entertainment, and a watered down version of ‘awareness’ that gives the public very little evidence based information to work with.

To help set the record straight, our colleagues at From Pink to Prevention have brought together experts and activists from around the world to produce an accessible summary of what the awareness industry and many charities (with a few notable exceptions) are not telling the public about breast cancer.

For example,

    • The commercialization of the pink ribbon is by design organized to sell products, gain publicity, and produce brand loyalty. Accurate information about breast cancer and what can be done about the epidemic is secondary at best.
    • Breast cancer rates worldwide are rising at an alarming rate and in the UK, incidence has risen by 64 percent since the 1970s.
    • Between 50 and 70 percent of breast cancer cases cannot be explained by ‘lifestyle’ causes.
    • There are 216 chemicals known to be linked to breast cancer, and at least 1000 chemicals known or suspected of interfering with our hormones.
    • An overwhelming body of scientific evidence connects a wide range of everyday chemical and environmental exposures to breast cancer. These lifelong (and pre-birth), low-level exposures are easily airbrushed out of the mainstream cancer narrative.
    • Primary prevention (which means stopping the disease before it starts, not ‘early detection’) must be on the agenda if saving lives is a true priority.
    • The cancer establishment (i.e., those institutions, public health agencies, research bodies, medical associations, cancer charities, specialist media sectors and their representatives who serve their own interests by publicly and persistently promoting their commonly-held limited and limiting view of this disease) will not dismantle the breast cancer status quo. Doing so is up to all of us in our homes, workplaces, and communities.

Breast Cancer Consortium founder Gayle Sulik and Breast Cancer Consortium partner Grazia de Michele were pleased to contribute to the From Pink to Prevention toolkit, which includes a new interactive poster, a hyperlinked PDF of the full poster and a PDF of the shorter landscape poster; it also includes links to films to watch; a brief introduction to Endocrine (Hormone) Disruptors; a summary of key scientific evidence; and how you can take action.

Check it out!



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