“Questions about Mayo Clinic deal with Minneapolis TV station,” by Trudy Lieberman, Health News Review.

Health News Review publishes a guest blog post by Trudy Lieberman, a veteran health care journalist who, for years, has tracked the cracks in the wall between health care news and health care advertising/sponsorship arrangements.

Back in 2007 writing for the Columbia Journalism Review, I reported the “new alliance between hospitals and local TV news” then being perfected in markets where TV stations were starving and hospitals were under competitive pressure. The partnerships “take different forms in different cities,” I wrote, “but the deals all too frequently slide across the ad-edit wall.” The economics are much the same today. Arguably the stakes are even higher for hospitals, which are rapidly consolidating with the grand prize going to those that can snag the most customers.

That’s where Mayo’s push into sports medicine in the Minneapolis market comes in.

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