War metaphors in breast cancer – “brave” word angers some

“War metaphors in breast cancer – “brave” word angers some,” by Sally James, Health News Review.

Sally James, a Seattle-based freelance writer, who is a regular story and news release reviewer for Health News Review.

A recent campaign by the Centers for Disease Control is called Bring Your Brave and aims to get younger women between 18 and 44 to pay attention to their risks for breast cancer. But some in the breast cancer advocacy community are calling foul on the campaign’s use of language, which they say is uncomfortably reminiscent of the “war” metaphor that has long pervaded cancer discussions.

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