Gayle Sulik, Research Associate, University at Albany SUNY (Founder and Principal Investigator)

Medical sociologist Gayle Sulik PhD is one of the most sought after discussants on breast cancer and women’s health in the United States. Her scholarship has focused on medical consumerism, technology, cancer survivorship, health policy, interdisciplinary community research, and the culture and industry of breast cancer. She is author of Pink Ribbon Blues: How Breast Cancer Culture Undermines Women’s Health (Oxford, 2011) as well numerous articles, essays, and book chapters on health and medicine. After serving as an assistant professor for six years, Dr. Sulik shifted her focus toward public engagement. She received a highly competitive research fellowship from the National Endowment for the Humanities in 2008 and is the 2013 Sociologists for Women in Society Distinguished Feminist Lecturer.

Sarah Horton, Artist, Film-maker, Story Teller, and Funeral Celebrant

Sarah Horton is an artist, bookmaker, film-maker, gardener, story teller, and funeral celebrant living in Liverpool, UK. Since 1995 she has worked with her partner Ronnie Hughes as the creative enterprise ‘a sense of place‘, and all their work is about creating better places for people to live in and work in. Following her diagnosis with breast cancer in 2007, Sarah wrote a book about her experience, Being Sarah, which was published in 2010 (Wordscapes, £9.99, 272pp). Highly commended as well-written and intelligent by the British Medical Association Medical Book Awards, Being Sarah (on the BCC Bookshelf) is opinionated, outspoken and life-affirming, but also questioning of the pink culture around breast cancer. Sarah Horton is an experienced media commentator, and has spoken widely about her personal experiences of breast cancer; choice and control; the politics of the disease and environmental links and prevention. Sarah’s important work was also recognized by an invitation to Her Majesty’s Garden Party at Buckingham Palace in 2011. Sarah describes her experience with breast cancer as ‘life-changing’ and she has come to re-evaluate her life and her work. Sarah trained to become an independent funeral celebrant who now works with families and friends to create personal funeral ceremonies that reflect the unique life and values of the person, with heart and soul.


Rachel Cheetham Moro, Breast Cancer Blogger and Certified Public Accountant

Rachel Cheetham Moro was on the ground floor of brainstorming about the Breast Cancer Consortium. She died on February 6, 2012 of metastatic breast cancer at age 41, just 8 months before BCC’s opening. Rachel became a full-time blogger following a career spanning fifteen years in public accounting and tax consulting. In her main blog, The Cancer Culture Chronicles, she wrote about her personal experiences as a woman living with metastatic breast cancer, her observations of the surrounding breast cancer culture, as well as other important issues relevant to the breast cancer community. Rachel also wrote a magazine-style women’s interest blog at Can-Do Women. Hailing from Australia originally, Rachel held an Australian Bachelor’s degree in Accounting, and Masters’ degrees in Business Administration and Science from an American university. She lived in coastal New Jersey with her husband and small dog. The Cancer Culture Chronicles received the 2011 J.K.  Rowling Howler MAAM Award for “smashing the myth of the pink popular culture of the breast cancer world.” In a tribute to Rachel’s legacy, BCC member Lani Horn wrote a review of The Cancer Culture Chronicles, a compilation of Rachel’s blog posts in book form, edited by her friend Sarah Horton and mother Mandy Cheetham.

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