The Paris-based organization “Au sein de sa différence” (ASDSD) celebrates difference and takes a pedagogical approach to patient empowerment, activism, and awareness.
For October 2012 ASDSD developed a communications campaign to spur discussion of pink ribbon culture in France. The campaign has a booklet entitled, “Questions Roses” (Pink Questions) and includes an analysis and conversation between the french senologist-oncologist Dr. Dominique Gros and Breast Cancer Consortium founder U.S. social science researcher, Gayle Sulik PhD.
Dr. Gros asked Gayle Sulik the following questions:
- Can commercial interests be good for breast cancer awareness and ending the epidemic?
- Why does public talk about breast cancer seem to be upbeat when the private experience is sad, scary, and even angry?
- Why doesn’t anyone talk specifics and give the real deal about metastatic breast cancer?
Gayle Sulik then asked Dr. Gros:
“What role should the medical community play in a) advocacy, b) shaping public perceptions of breast cancer, and c) confronting the use of the Cause for commercial – rather than public health – purposes?”
Dr. Gros’s answer is currently being translated into English.
“Questions Roses” was distributed to cancer centers in Paris. ASDSD also released a video interview with Dr. Dominique Gros in Strasbourg, France.
