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The Lown Institute’s Right Care Alliance (RCA) is revving up across the country for Right Care Action Week (October 15-21). For the third consecutive year, healthcare practitioners and ‘consumers’ alike will ask people ‘What worries you most about healthcare?’ — with this year’s focus being on what drives up health care costs. Some cost pushers . . . → Read More: Right Care Action Week: October 15-21 
National Breast Cancer Awareness Month (NBCAM): The month of October, designated to be an observed commemorative month to raise awareness of breast cancer. Established in 1985 as a partnership between the American Cancer Society and the pharmaceutical division of Imperial Chemical Industries (now part of AstraZeneca, a leading manufacturer of oncology drugs). See . . . → Read More: A Brief History of Breast Cancer Awareness Month 
“Breast cancer charities: Where to give — and where to avoid,” USA Today. The first thing you should do when considering donating is to check with charity watchdog groups that evaluate how well each organization spends the money it receives from contributors. Two of the biggest charity watchdogs are Charity Watch and Charity Navigator. . . . → Read More: Breast cancer charities: Where to give — and where to avoid 
There are five potential pitfalls to cause marketing campaigns as a way to encourage consumption-based philanthropy. 1. Cause Marketing Benefits the Company First Cause marketing programs are housed in a company’s marketing division. The objectives are to increase sales, build public relations, and promote employee team-building. Businesses enter into cause marketing partnerships only when these . . . → Read More: Five Pitfalls of Cause Marketing Programs 
Awareness: consciousness, conscious knowledge, or mindfulness. There’s a lot of talk about breast cancer awareness. Campaigns to raise awareness; products to fund it; advertisements to disseminate it. But while mainstream awareness campaigns stimulate vague interest in breast cancer as a social cause, they do little to promote conscious knowledge or mindfulness when it comes to . . . → Read More: BCC Hot Topic: Awareness
FOR IMMEDIATE RELEASE: July 26, 2017 MASSIVE STUDY LAUNCHED TO TEST PERSONALIZED APPROACH TO BREAST CANCER SCREENING UC Davis joins other UC Health sites in WISDOM (SACRAMENTO, Calif.) — Sorting out when or whether to get mammograms can be perplexing for any woman, and a health provider’s advice may not settle the matter. That’s because . . . → Read More: Press Release: WISDOM, A Study of Personalized Breast Cancer Screening
“Right to Try laws allow Big Pharma to exploit patients’ hope,” Diana Zuckerman, Chicago Tribune. If you were dying of a terminal illness and your doctor said there were no proven treatments, would you take the risk of trying an experimental, unproven drug? Many patients would say yes. But as with most medical decisions, the . . . → Read More: Right to Try laws allow Big Pharma to exploit patients’ hope 
The Thinking Woman’s Guide to Breast Cancer is a concise and well-written gift for women navigating the medical system and trying to make better-informed decisions. Based on her personal experience with breast cancer and well-honed investigative and critical thinking skills, Janet Maker Ph.D. offers readers a full spectrum of insights, resources, and even warnings when . . . → Read More: Book Review: The Thinking Woman’s Guide to Breast Cancer by Janet Maker 
by Adam Bessie, Marc Parenteau, and Gayle Sulik, Narratively, February 16, 2017. Adam Bessie is a San Francisco Bay Area based writer, whose comics on living with cancer have been featured in The Boston Globe, The Pacific Standard, Fusion, and more. See an extra, unpublished scene from this comic and the rest of this series . . . → Read More: I’m Not The Perfect Cancer Survivor. But I’ve Learned To Live With That 
“On day one of the Trump Administration, we will ask Congress to immediately deliver a full repeal of Obamacare. However, it is not enough to simply repeal this terrible legislation. We will work with Congress to make sure we have a series of reforms ready for implementation that follow free market . . . → Read More: Trumping the Affordable Care Act |
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