“Sexy breast cancer campaigns anger many patients.” By Liz Szabo, USA Today

Many breast cancer survivors say a crop of pink-ribbon campaigns have hit a new low — by sexualizing breast cancer. An online porn site this month has been using breast cancer to increase its Web traffic by offering to donate 1 cent for every 30 views of its videos. The intended recipient for the donation, Susan G. Komen for the Cure, rejected the offer and instructed the site to stop using its name. Yet pornographers are only the most extreme example of a disturbing trend: using sex to sell breast cancer — or simply get attention. Magazines and advertising campains now routinely use topless young women to illustrate a disease whose average victims are in their 60s.

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