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Think Before You Pink®, launched in 2002, is a project of Breast Cancer Action in response to growing concerns about pink ribbon commercialization and the glut of pink ribbon products on the market. What we love about Think Before You Pink is that it begins to hold people accountable for their role in the breast . . . → Read More: Spotlight: Think Before You Pink 
“Why Doctors Are Rethinking Breast-Cancer Treatment,” by Siobhan O’Connor, Time. “What if I decide to just do nothing?” It was kind of a taunt, Desiree Basila admits. Not the sort of thing that usually comes out of the mouth of a woman who’s just been diagnosed with breast cancer. For 20 minutes she’d been grilling . . . → Read More: Why Doctors Are Rethinking Breast-Cancer Treatment 
In 2010, PinkRibbon.org did a “quick poll” to ask “whether commercialization of the pink ribbon adds to the cause.” They reported that 71 percent of respondents said “YES” – pink ribbon commercialization adds value. Well, there we have it! But is it true? As I wrote in the new introduction to Pink Ribbon Blues, . . . → Read More: It’s Breast Cancer Awareness Month: Let’s Do Something Different Ana Porroche-Escudero Grazia De Michele BCC partners Ana Porroche-Escudero and Grazia de Michele, on behalf of Basauri’s Women’s Association, have been invited to participate in a public event on breast cancer on October 23, 2015 in Bilbao, Spain. The event will be held in Marienea, Basauri’s Women’s Association, which is a . . . → Read More: Announcement: Drs. Ana Porroche-Escudero and Grazia de Michele to Speak in Bilbao, Spain on October 23, 2015 
Press Release: Remove the Pink Ribbon Blindfold and Ask the Big Question. Embargo 10 am 1st October 16 international organizations and national groups have signed on to the statement prepared by From Pink to Prevention campaign, which calls on breast cancer charities everywhere to remove their pink ribbon blindfolds and ask why, despite all the . . . → Read More: Call to Action: From Pink to Prevention 
“Just because your mammogram is normal doesn’t mean you don’t have breast cancer.” — A new documentary by Julie Marron questions the mammogram-as-panacea hype that pervades the media and the majority of breast cancer awareness campaigns. For more information: www.happygramthemovie.com Next Film Screening September 27, 2015 at . . . → Read More: Happygram Documentary Trailer 
An interview on NPR’s Fresh Air between Terry Gross and Dr. Elisa Port, chief of breast surgery at Mount Sinai Medical Center, touched upon breast cancer screening, cancer spread, surgical removal of a healthy breast, genetic testing, and general changes in treatment over the years. Unfortunately, it missed the boat on the most hot-button issue . . . → Read More: “Period, end of discussion?” Not so fast. Breast surgeon sidesteps mammography screening debate. 
An Evening with Sandra Steingraber: California Fracking and Public Health Monday, October 12, 2015 – 6:30 – 8:30 p.m. Schools of the Sacred Heart – Syufy Theater 2222 Broadway St. San Francisco, CA Co-hosted by Breast Cancer Action, Environmental Working Group and . . . → Read More: Announcement: Dr. Sandra Steingraber Speaking in San Francisco, Oct. 12, 2015 
When I was diagnosed with breast cancer in 2008, nurse navigators were not available everywhere, and there were none in my locale. Since there was a multi-hospital, dedicated breast health center, I could, if I chose, schedule visits and coordinate communication with my surgeon, my radiation oncologist, and my medical oncologist through the center rather . . . → Read More: Nurse Navigators for Cancer Patients: Do They Help?
“Study Suggests Some Treatment For Early Breast Cancer Is Unnecessary,” by Rob Stein, NPR. Nearly 70,000 women are diagnosed with DCIS each year. DCIS is an overgrowth of cells within the lining of the milk ducts. Such growths are not dangerous unless they break through and invade other breast tissue and ultimately spread to lymph . . . → Read More: Study Suggests Some Treatment For Early Breast Cancer Is Unnecessary |
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