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The advent of Web 2.0 changed almost everything – yet absolutely nothing – about the cancer experience. What hasn’t changed is the near universal shock, dismay and fear that most women experience when they first hear, “your tumor was malignant.” What hasn’t changed is the long journey through treatment, which can range from multiple surgeries . . . → Read More: #BCSM, Cancer Advocacy and Education in the Virtual World 
“Stand Up To Cancer – Beyond the Numbers.” By Eric T. Rosenthal, Oncology Times After four-and-a-half years, Stand Up To Cancer (SU2C) continues to raise public awareness about cancer as well as private non-governmental funds to fuel innovative research initiatives. Following the organization’s third one-hour, commercial-free, primetime, multi-network telecast on Sept. 7, the organizers said . . . → Read More: Stand Up To Cancer – Beyond the Numbers
“Breast cancer survivor group is a social movement.” By Liz Szabo, USA Today Twitter, perhaps best known lately as a source of Big Bird jokes, might not seem like the first place to look for a breast cancer support group, a boot camp in medical research or the seeds of a social movement. Yet a . . . → Read More: Breast cancer survivor group is a social movement
“Save the Women, Not the Boobies.” By Lisa Hix, Jezebel All I had to do was post a link with the headline-“No More ‘Save the Ta-Tas,’ Please”-and before long, a couple of put-upon guys from my Midwestern roots swooped onto my Facebook page to tell me to get grip. They didn’t want to see incorrigible . . . → Read More: Save the Women, Not the Boobies
“How to Move Your Nonprofit Brand Forward Without Alienating Your Base.” By Matthew Zachary, Huffington Post A key component of healthy growth for any nonprofit is also developing strategic partnerships with major corporations, while at the same time staying grounded with core audiences who value grassroots efforts. As nonprofits, we seek a diversified and balanced . . . → Read More: How to Move Your Nonprofit Brand Forward Without Alienating Your Base
“Critics detect hype in ‘Bra Detects Breast Cancer’ news.” by Gary Schwitzer, Health News Review At one point, the Boston Globe’s website splashed the breast-cancer-bra news on its home page. In a story devoid of vital details, the feeble attempt to explain anything fell far short. “The bra has been tested for sensitivity and accuracy . . . → Read More: Critics detect hype in “Bra Detects Breast Cancer” news
“Why Is There a Black-White Gap in Breast Cancer Mortality?” By Anita Little, Ms. Magazine Blog Race, class and gender snake their way into practically everything, and all of these identities come to a critical head with black women and breast cancer. In the past 25 years, the gap between the percentage of African American . . . → Read More: Why Is There a Black-White Gap in Breast Cancer Mortality?
“Terminal Breast Cancer Patients Do Not Hope for Cure; They Seek to Manage Their Condition.” By Erin Cox, Baltimore Sun “With primary breast cancer, you get sick, you deal with it, you move on,” said Kay Campbell, 64, the group’s vice president. “With metastatic breast cancer, you get it, you’ve got it. You die.” What . . . → Read More: Terminal Breast Cancer Patients Do Not Hope for Cure; They Seek to Manage Their Condition
“Consumers Question Intent and Impact of Breast Cancer Cause Marketing” Press Release, Cone Communications The 2012 Cone Communications Breast Cancer Trend Tracker presents the findings of an online Toluna QuickSurvey conducted October 4, 2012 among a sample of 1,000 American adults 18 years of age and older belonging to the Toluna.com community. Though the sample . . . → Read More: Consumers Question Intent and Impact of Breast Cancer Cause Marketing
“A.G. Schneiderman Issues Best Practices For Breast Cancer “Pink Ribbon” Campaigns.” Press Release, New York State Office of the Attorney General NEW YORK – In National Breast Cancer Awareness Month, Attorney General Eric T. Schneiderman today issued best practices to promote transparency in charitable “cause marketing” campaigns, a growing billion-dollar-a-year industry in which companies advertise . . . → Read More: A.G. Schneiderman Issues Best Practices For Breast Cancer “Pink Ribbon” Campaigns |
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